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What is ToysRYours Beeper?

ToysRYours Beeper invites the most trusted reviewers on ToysRYours to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. ToysRYours invites customers to become Beeper Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other ToysRYours customers. ToysRYours provides Beeper members with free products that have been submitted to the programme by participating vendors. Beeper reviews are the independent opinions of the Beeper Voices. The vendor cannot influence, modify or edit the reviews. ToysRYours does not modify or edit Beeper reviews, as long as they comply with our posting guidelines. A Beeper review is identified with the green stripe Customer review from the ToysRYours Beeper programme.

Why do you have the ToysRYours Beeper programme?

The programme was created to provide customers with more information including honest and unbiased feedback from some of ToysRYours's most trusted reviewers.

How can I join the programme?

ToysRYours Beeper is an invitation-only programme. Beeper Voices are selected based on several criteria, but primarily on the helpfulness of their reviews as judged by all other customers and by their demonstrated interest in the types of products that are featured in the programme. Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories are most likely to be invited into the programme. We will also randomly pick up new applicants.

How are Beeper Voices selected?

We want the Voice programme to reflect the best of our growing body of customer reviewers. We invite reviewers to participate in the Beeper programme based on feedback from other customers. A reviewer's rank is determined by the overall helpfulness of all their reviews, factoring in the number of reviews they have written. More weight is given to recent reviews. Ultimately, Beeper Voices become eligible based on the value and trust other customers place in the Voices' ability to provide helpful and insightful reviews. In addition to the reviewer rank, we also weigh customers' demonstrated interest in products similar to those enrolled in the Beeper programme. This facilitates product reviews by people who are familiar with the category they belong to. For example if a Beeper Voice mostly purchases and/or reviews home and garden products, it is more likely they will be offered similar products.

Where does ToysRYours get the products?

Products are provided by publishers, labels, studios, manufacturers or any vendor participating in the programme.

Are Beeper Voices expected to write only positive reviews?

No. We welcome honest opinion about the product - positive or negative. Of course Beeper reviews must conform to all our posting guidelines. Customers can vote on the helpfulness of Beeper reviews just like they can for any other review.

Are Beeper Voices paid for writing reviews or pressured to write favourable reviews?

No. Voices are not paid to participate in the programme and write reviews. Voices are selected to participate based on their helpfulness of reviews voted on by other ToysRYours customers. Once they are invited into the programme, to maintain their status as a Beeper Voice, they must review all of the selected products within 30 days of receipt and continue to be among the reviewers with the highest ranks from ToysRYours to keep their status as a Beeper member.

If a Beeper Voice writes a negative review, will it impact his or her reviewer ranking?

No. Writing a negative review will not impact a Voice's reviewer ranking. A reviewer's ranking is determined by the number of helpful votes from other customers. Customers tend to value substantive, informative, detailed and objective reviews, regardless of whether the review is positive, negative, or neutral.

Do Beeper Voices receive products before they are released?

Yes. Some participating vendors will enrol pre-release products for Voices to review prior to launch.

Can the participating vendors contact or otherwise influence Beeper Voices?

No. All Beeper products are submitted by vendors to ToysRYours, and distributed by ToysRYours to the Beeper Voices. Vendors have no contact with the Beeper Voices, and have no influence over which Beeper Voices will review their products.

General Review Creation Guidelines

ToysRYours wants your opinions to be heard
We want customers to get the information they need to make smart buying choices, and we'd love to have your help doing that. As a ToysRYours customer, you can submit written or video reviews for items listed on ToysRYours. We encourage you to share your opinions, both favourable and unfavourable.

Who can create customer reviews?
Anyone who has purchased items from ToysRYours. All we ask is that you follow a few simple rules (see "What’s not allowed" below).

Tips on writing a great review

Include the "why": The best reviews include not only whether you liked or disliked a product, but also why. Feel free to talk about related products and how this item compares to them.
Be specific: Your review should focus on specific features of the product and your experience with it. For video reviews, we recommend that you write a brief introduction.
Not too short, not too long: Written reviews must be at least 20 words and are limited to 5,000 words. The ideal length is 75 to 500 words. Video reviews have a 10-minute limit, but we recommend 2 to 5 minutes to keep your audience engaged.
Be sincere: We welcome your honest opinion about the product--positive or negative. We do not remove reviews because they are critical. We believe all helpful information can inform our customers’ buying decisions.
Full disclosure: If you received a free product in exchange for your review, please clearly and conspicuously disclose that that you received the product free of charge. Reviews from the ToysRYours Beeper programme are already labelled, so additional disclosure is not necessary.

What's not allowed
ToysRYours is pleased to provide this forum for you to share your opinions on products. While we appreciate your time and comments, we reserve the right to remove reviews that include any of the following:

Objectionable material:
• Obscene or distasteful content including sexually explicit or sexually gratuitous comments
• Profane or spiteful remarks
• Content which might be considered defamatory, blasphemous, racist or incendiary
• Remarks that repeat criminal accusations

Promotional content:
• Advertisements, promotional material or repeated posts that make the same point excessively
• Sentiments by or on behalf of a person, company or web site with a financial interest in the product or a directly competing product (including reviews by authors, artists, publishers, manufacturers, or third-party merchants selling the product)
• Reviews written for any form of compensation other than a free copy of the product
• Solicitations for helpful votes

Inappropriate content:
• Reviews not written in English
• Reviews that are not your own original work or have been previously published elsewhere
• Phone numbers, postal mailing addresses, and URLs external to
• Details about availability, price, or alternate ordering/shipping
• Videos with watermarks
• Remarks directed at other reviewers

Off-topic information:
• Feedback on the seller, your shipment experience or the packaging. Content not specific to the item being reviewed
• Feedback about typos or inaccuracies in our catalogue or product description (instead, use the feedback form at the bottom of the product page).

Please resist the temptation to use the forum as a chat room, a soapbox or to comment on other features visible on the page. reserves the right to remove or refuse to post any customer review it considers inappropriate to our forum.

Customer comments are an integral part of our website and something we value a great deal. We hope to be hearing from you soon.

For more information about writing or submitting customer reviews, please e-mail us at